Lidholm is my mother’s maiden name and her mother spent her entire working life in menswear retail. 34 years to be precise. I grew up on my grandmother’s stories of all the clients and co-workers she had. At 17, when I got into retail, she would take a keen interest in my work day and eventually encourage me to open a store of my own. She wasn’t a wealthy woman but she had rock hard work ethics and stories from a life well lived. Via acting studies in New York many years ago to launching a shoe brand with a friend and a few inspirational years at Ralph Lauren, my grandmother’s advice has finally been adhered to. It’s a matter of pride and honor to have her name above the door and I hope she’d be proud. Welcome to Lidholm’s!